iGoHD
A pioneering live HD interactive streaming platform that gave fans around the world an all-access pass to exclusive concerts and events. Integrated social sharing, live commerce, and branded experiences — years before these became industry standards.
Backstreet Boys
20th Anniversary Celebration
Announced April 16th — just 4 days before show. Social media only. Zero ad dollars spent. BSB's social reach: 8.7 million fans. #BSB20 became the event hashtag.
Live HD streaming from the Fonda Theatre in Hollywood. Full branded page with large streaming video, real-time social feed, live chat, and exclusive merchandise shopping. Compatible across all major devices.
#BSB20 trended worldwide. Over 2,000 fans chatting live at peak. Fans from around the globe sharing photos of themselves watching. Attendees at the venue invited friends at home to watch along.
By the Numbers
Press Coverage
Featured across major entertainment outlets
Key Innovations
Interactive Live HD Streaming
High-definition live streaming with real-time social integration — a first in the industry.
Built-In Commerce
Merchandise and ticket sales directly during live events — seamless purchase flow without leaving the stream.
Branded Takeover Pages
Fully customizable branded pages for artists and event organizers — immersive fan destinations.
Viral Social Mechanics
'Unlock Access' sharing mechanics that turned viewers into promoters — share with friends to unlock exclusive content.
Pay-to-Play Model
Seamless $6.99 purchase flow for premium live events — simple, effective monetization.
Cross-Platform
Compatible across all major devices and browsers — meeting fans wherever they are.
The Evolution Continues
The pioneering spirit behind iGoHD lives on. From live 2D streaming to fully immersive 3D reconstruction — see what came next.
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